Privacy Notice & Cookie Policy

Privacy policy

Your privacy is important to us. The information below sets out how we collect, use and protect any personal data that you give to us. It also sets out details about your rights in relation to the personal data that we hold about you and how to contact us if you have any questions or would like to change the way in which we communicate with you.

We may change this Privacy Notice from time to time in order to remain compliant with changes in regulations. Should this be the case and we need to make any significant changes in the way we treat your personal information, we will make this clear on Breadline Africa website or by contacting you directly.

There are instances where Breadline Africa requests information that does identify you personally for the purpose of providing you with specific services or of corresponding with you. Information that you supply in this way will not be shared with any third party except where needed to provide a requested service.

The ways we collect personal data

When you share personal data with us directly

We collect personal data about you if you fill in forms on our website or correspond with us by phone or email.

Personal data that we process could include details such as your name, postal address, phone number, email address, date of birth, IP address or banking details.

We collect this for a variety of reasons, such as responding to your enquiry, providing a service or processing your donation.

If you give us personal information about a third party, we’ll also let them know how we plan to use it (to send them their newsletters, for example) and we’ll give them the option of not receiving communications in the future.

When you use our website

Like most websites, we use ‘cookies’ to help us make our website – and the way you use it – as relevant and interesting to you as possible. Cookies mean that a website will remember that you have visited our site.

Our website contains forms that you can complete. We only ask for the information we need in order to provide you with the services, products or information you have asked for. Forms submitted online are automatically turned into an email and sent directly to a member of staff. If you would prefer, you can print out and post us the form.

Publicly available information

On occasion, we may use publicly available information to gain a better understanding of our supporters to improve our fundraising methods, products and services.

When we receive information from other sources, we rely on those sources having the appropriate provisions in place telling you how they collect data and who they may share it with. We carefully check our sources to ensure that we only receive your information when it is lawful for us to do so.

When you support us via a third party

In some cases, your information may be shared with us by another organisation, for example fundraising sites like Just Giving. These independent third parties will only do so when you have indicated that you wish to support Breadline Africa and have given your consent.

When you have given permission to another organisation to share your information

You may have given permission for a company or other organisation to share your data with third parties. This could be when you buy a product, register for an online competition, complete a survey or sign up with a comparison site.

When you have given permission using social media

Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you might give us permission to access information from those accounts or services.

How we use your personal information

We will collect, store and use the personal data you provide to us in order to carry out the activities relevant to the provision of our services to you We may use the personal information held about you in the following ways:

  • To provide you with information, which you have requested, about ways to support Breadline Africa, our services and campaigns
  • To provide you with the information, products and services that you request from us
  • To be used as part of our efforts to prevent or detect fraud or abuses of our website
  • To analyse and report on the number and nature of contacts with the organisation
  • To carry out research on the demographics, interests and behaviour of our users and supporters to help us gain a better understanding of them and to enable us to improve our services. This research may be carried out internally by our employees or we may ask another company to do this work for us
  • To provide your, or permit third parties to which you have consented, to send you information that we think may be of interest to you.

 Legitimate business purposes

 We must have a legal basis for processing your personal data. We consider that we have a legal basis where:

  • You have given us consent to do so for the specific purposes which we have told you about
  • It is necessary for us to do so to enable us to provide you with the services that you have requested from us – for example, billing you or contacting you about the donations
  • Provide you with information that we think may be of interest to you if you have agreed to receive it, or the law otherwise permits or requires it
  • Where we process your personal data on the basis of our legitimate interests, these are our (or our third party’s) interests in providing our services to you in an efficient and secure manner.

How does Breadline Africa use the information?

Breadline Africa does not distribute, sell or rent user information to anyone. Breadline Africa uses the information collected about you to improve its understanding of web visitors and to send information that you have requested or that may be considered of interest to you. Some information identifying Breadline Africa donors is forwarded to third parties for purely technical and administrative processing. These parties are not authorised to distribute, sell or rent user information.

Marketing communications

We’d like to ensure that you know about the progress we are making and to ask for donations or other support (such as adding your voice to a campaign or giving your time, for example). Occasionally, we may include information from partner organisations or organisations who support us in these communications – for example, those working with us to improve the lives of children in South Africa.

If you prefer not to receive any marketing communications from us, you can change your preferences and unsubscribe at any time by either writing to Wendy Hill, Breadline Africa, 29 Lower Brook Street, Ipswich, Suffolk, IP4 1AQ, England, or emailing If you choose not to receive this information we will be unable to keep you informed of new products, services and promotions that may interest you.

We may make use of additional information, including information about where you live, when it is available from external sources to help us create a profile of your interests and preferences. This enables us to ensure communications are relevant and timely and provide an enhanced experience for our supporters. It also helps us understand the background of our supporters so that we can make appropriate requests to those who may consider making a donation again, enabling us to raise funds sooner, more cost effectively and proportionately than we otherwise would.

We may use third party suppliers to undertake these activities on our behalf and share your information with them to the extent required. Such information is compiled (either by us or our suppliers) using publicly available data e.g. addresses, information available from public registers, such as listed Directorships, information from the electoral roll and media coverage.

Who is collecting the information?

Any personal information that you disclose on the Breadline Africa website is shared only with Breadline Africa, unless stated otherwise.

How we look after your data

The information that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). By submitting your information, you agree to such transfer, storing or processing by staff operating outside the EEA who work for us, or one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services.

We will keep your personal data for no longer than necessary for the purposes we have set out above. We will retain your information for as long as needed in order to provide the relevant goods or services to you or perform any contract we have with you and for period afterwards in order to deal with any queries or maintain your communications preferences.

Any third parties that we engage will keep your data stored on their systems for as long as is necessary to provide the relevant services to you or us. If we end our relationship with any third-party providers, we will make sure that they securely delete or return your personal data to us.

With whom may Breadline Africa share the information?

As a general rule, Breadline Africa will not disclose any information identifying you personally, except with your permission or where required by law.

What choices are available to you regarding collection, use and distribution of the information?

Any information on new Breadline Africa products that you register to receive will be sent to you electronically or by other means. Breadline Africa may also send you unsolicited e-mail messages it feels may be of interest to you. On some Breadline Africa forms, such as that for online donations, you are invited to indicate whether you are interested in receiving information via e-mail about Breadline Africa. You will not be placed on any mailing list if you do not select this option.

Your rights

You have a number of rights in relation to your personal data. There are circumstances in which your rights may not apply. You have the right to request that we:

  • Provide you with a copy of the information we hold about you
  • Update any of your personal information if it is inaccurate or out of date
  • Delete the personal data we hold about you – if we are providing services to you and you ask us to delete personal data we hold about you then we may be unable to continue providing those services to you
  • Restrict the way in which we process your personal data
  • Stop processing your data if you have valid objections to such processing
  • Transfer your personal data to a third party.
  • For more information on your rights and how to use them, or if you would like to make any of the requests set out above, please contact us using the details provided below. We will respond to all such requests within the time period required by law. Even if you consented to the processing of your personal data for marketing purposes you have the right to ask us to stop processing your personal data. You can exercise this right at any time by contacting us using the details provided in this section below.

If you have any questions or concerns about how we handle your personal data you can contact Wendy Hill on or write to Breadline Africa, 29 Lower Brook Street, Ipswich, Suffolk, IP4 1AQ, England.

Find out what ‘cookies’ are and how to control and manage your browsers.

Use of cookies

If you use our website, we automatically collect the following information:

  • Web usage information, browser type and version, time zone setting, operating system and platform
  • Information about your visit time on page, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs).
  • When we collect the information about your activity in the ways described above, in most cases this data will be anonymous. We collect and process this data to ensure our site is functioning properly and our customer experience is to the standard that you and we expect. In most situations this data will be anonymised, but we collect and process this data to ensure that our site is functioning properly and that our customer experience is to the standard that you and we expect.

We also use cookies on our website. Cookies are text files containing small pieces of information which are downloaded to your personal computer, mobile or other device when you visit a website. Find out more about cookies on the All About Cookies website.

Cookies allow a website to recognise a user’s device. Cookies in themselves do not identify you, just the computer or device you are using. Cookies do lots of different jobs, like making it easier to use our site during future visits, letting you navigate between pages efficiently, remembering your preferences. They also allow us to monitor traffic on our site and can also help to ensure that adverts you see online are more relevant to you and your interests.

Managing cookies

With most Internet browsers, you can erase or block cookies or ask to receive a warning before a cookie is stored. The “Help” function within your browser should tell you how. Alternatively, you may wish to please visit the Your Online Choices website, which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. Please be aware that restricting cookies may have a negative impact on your experience, however, and it may mean you don’t see some content which may be of interest.

Third party cookies

We may engage in advertising on other websites to promote our websites. The advertising partners we use may serve adverts that it believes are most likely to be of interest to you, based on information about your visit to this and other websites (this information is anonymous in that it does not include your name, street address, email address or telephone number). In order to do this, our advertising partner may need to place a cookie on your computer. For more information about this type of online behavioural advertising and how to opt out, please visit the Your Online Choices website.