Help Breadline Africa end poverty and win a night on the town with your favourite celeb

We are launching our first ever sms campaign (with an online component) this month…it goes LIVE today! We want to take you out to dinner with one of your favourite local celebs. All you need to do is to make a small, or big (the bigger the better!) donation towards alleviating poverty in Africa and you could win an evening out with Just Jinjer, Heinz Winckler, Sasha Martinengo or 94.7 Highveld Stereo’s Bailey Schneider.

The competition runs from 1 – 28 February 2010, and to enter simply donate to Breadline Africa via SMS (36010) or on our website, www.breadlineafrica.org/celebs. The more you donate, the better your chances to win the prize. And don’t forget to choose which celeb you would like to meet if you win: you do this by including the correct code (JINJER, HEINZ, SASHA or BAILEY) if you enter by SMS, or checking the appropriate tick box if you enter online.

We are thrilled at the support we have received from these South African role models. The competition winners are guaranteed a once-in-a-lifetime opportunity – as well as changing lives through their donations to Breadline Africa.

MXit, the global mobile social networking and instant messenger, has joined forces with us to help generate support in the fight against poverty in Africa, by promoting the competition to its three-quarters of a million music lovers. The MXit Music community will be encouraged to open their hearts and SMS the short-code, adding their support to stop African poverty in its tracks – while having the opportunity to engage for an evening, with some of South Africa’s best music talent.