
Thank you (Interjection, noun)
Definition: Expresses gratitude; used to express gratitude to somebody, usually for something given
I work in an environment where we rely on human kindness in order to carry out our work. This is why sending a ‘thank you’ letter in the post in return is so important to me. Although, I am sometimes amazed how our supporters react when they receive a thank you letter from me. I have had every response: joy, laughter, happiness, surprise and even irritation!
For the most part, donors who receive my thank you letters really appreciate being acknowledged for their donation. I think that this is important: sometimes donors are sceptical that their gift has made it to me, or that it will make a difference to the projects we support. This is my chance to let them know what a big difference these gifts make.
But sometimes I receive irritated replies asking me not to waste funds, time and effort thanking people. This is feedback that I do take into consideration. Because of feedback like that, I have begun thanking donors via email – and I’m proud to report this is going extremely well.
Personally, I love to thank everyone that supports Breadline Africa’s work. I believe that it is a blessing that we pass on to make others feel appreciated, and when they leave with a smile it is a reward that no one can take away. When our donors send me news as well, I know how much they appreciate hearing from me.
Below is an excerpt from a letter I received recently:
“Dear Edna,
Thanks for your news. You have really done great things over the years. I remember when I first contributed to your charity (with your predecessor) you were very much a small-time charity, struggling to get going. But how you have grown! Fancy paper, a bright magazine and real ambition – more power to your elbow! But you and your team are doing a great job, bringing hope to those in no way able to help themselves. I don’t know if you are a Christian, but certainly God would smile on your mercy to others.“
I would love you to share with me your thoughts on whether you think a charity organisation should acknowledge donations or not, or how they should acknowledge donations. I think some people find this topic a double-edged sword. It’s human nature to want to receive some form of recognition (if only to have a confirmation of receipt), but many people are also aware of the cost and time that it put into such things.
I hope to post more donors comments on this subject as I think it is an interesting debate.
With much love,
